Keys to Recovery and Success of Simmons Essay Example | Topics and Well Written Essays - 500 words

Keys to Recovery and Success of Simmons - Essay Example Taking the Simmons example, the sales department of the company was making redundant phone calls to large retail and furniture stores while the retail vogue had changed to customers preferring local stores. But the company following past trends had missed this development and had not analyzed the situation in its proper context to avail and keep abreast of the situation and change accordingly. Moreover, taking into perspective the marketing strategy, the firm was still focused on the 4 P's of marketing and the communication was complicated and unfocused, making sense only to the company and its marketers. Therefore, the company had to revisit its communication strategy to make it more effective for receivers and the target was shifted from the conventional 4 P's of marketing to the four basic drivers of sales:   positioning, purchase and post-purchase satisfaction and product trials. Along with these issues arrogance with success also led to the downfall of the organization when the company failed to listen to its employees and the CEO was neglected to be informed of inconsistencies in the implementation of the new vision and the culture of change and learning. As the Executive Leadership Team was not ‘walking-the-talk’ in terms of following and believing in the organizational culture, feedback from internal and external sources was not forthcoming depriving the organization of valuable insight into the situation and making the organization’s employees and customers feel that the ideas were being ‘thrust’ upon them. This led to discord and a feeling of disassociation with organizational values among employees. Hence, it is imperative for an organization to have a firm base in terms of strategy, organizational structure and culture and keep on learning and focus on constant improvement. Some may argue that strategy is more importa nt than structure or that culture is the most prevalent factor in success. But the verified truth is that all three are important components in building upon a company’s success.