Blue Nile Case Analysis

regretful Nile Case Analysis 1) Do all the elements in the dodging fit to enamorher? Or are thither organic contradictions? The main elements of Blue Niles strategy gamy spirit, private-enterprise(a) hurt, customization, informative website, good customer service and support, long set supplier contracts, negative cash flow cycle, certification, mug recognition, reliability, contrivance and speed of delivery- have enabled it to establish itself as the number nonsuch online diamond retailer. Although it has a sound overall strategy, under aggressive pressures, certain elements conflict each other dampening its spot as a market leader. 1.Pull back on advertise (purchase of keywords) v/s cast up in brand knowingness and recognition 2.Increase inventory of fine jewelry v/s lean operate model 3.Customization v/s free-enterprise(a) price 4.Outsourcing operations/ operate v/s maintaining spirited step customer service 5.High value gross revenue (6 digit tincture of iodine sales) v/s senior high school gross margin 6.Cutting prices to realize sales v/s change magnitude final income Blue Niles sells only through the Internet. Pull back on online advertising, collectable to increased cost; lessen its visibility on reckon engines, simplification brand identity and recognition.

Further increase in product line both in call of high price and product variety, to attract a extensive set of customers, put forward actuate their lean operating model increasing inventory costs. Increasing customization options could also affect its belligerent pricing increasin g operation costs. Even though outsourcing o! perations and services can help keep a better tell but in times of high demand they can be compromised since they are not at once a pct of the society. The quality of the service is dependent on the ability of the outsourcing company and not Blue Nile. Further, it set demean gross advantage margins on high value sales (just to make the sale) reducing profitability. Aggressive sales based nevertheless on competitive pricing leads to lowering its...If you want to get a adequate essay, order it on our website: BestEssayCheap.com

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